Zenith Bank has partnered with Visa to unlock access to valuable services with the introduction of Visa Signature Card.
The newly launched card is a premium payment product designed to serve affluent customers with enhanced global lifestyle benefits, travel privileges and exclusive merchant offers.
The bank’s General Manager, Retail Group, Emmanuel Oladimeji, underscored the importance of the product, describing it as an initiative to enhance service delivery tailored for affluent customers.At a media briefing in Lagos, he said, “We serve the affluent customers of the market today, and we have existing products for them. We have the gold and the platinum products, which are specifically designed for the affluent customer base of the bank and the market in general.“Our alignment with Visa is to launch the Visa Signature Card, which is another scale, another level in terms of our connection with the customer base of the bank and it is designed specifically for customers who value convenience, who are internationally mobile, and for us to be able to serve them wherever they go,” he said.
The banks’ head of card services, Celestina Appeal, described the affluent customers as individuals with significant spending capacity and financial turnover of N25 million.
“In Zenith Bank, when we talk about affluent customers, we are referring to people with turnover from N25 million and above. This set of customers is known for travelling and high spending, and they want their products delivered in a very convenient way.
“You can identify them from where they spend their time. These are people who shop in high-end stores abroad and also patronise premium restaurants and luxury outlets locally,” she said.
The director of marketing at Visa, Seun Adaramola, stressed that the value proposition of the product was targeted at the lifestyle patterns of affluent customers, catering for their travel, shopping and everyday payment needs.
“What we have tried to do is design the value proposition based on their lifestyle. We know these customers travel frequently, they are interested in shopping, wellness and lifestyle experiences, and even when they are at home they still have everyday payment needs,” she said.
She added that the product offers both local and global benefits, saying the firm has secured partnerships with merchants worldwide.
“With this product, cardholders can access unique benefits on the card, including global offers and local offers. Visa has partnered with different merchants globally so that when these customers travel abroad and use their cards, they can receive discounts and benefits.
“For us, it is not just a product. It is about unlocking a lifestyle. It gives customers access to airport lounges across many parts of the world and allows them to enjoy benefits that enhance the lifestyle they are accustomed to,” she said.